About Lori Whiston of Kaleidoscope

• design talent

• technical competence

• ability to understand you and your business needs and effectively project these to your market

• know-how to conduct appropriate market research & offer effective advice

• capability & perseverance to consistently complete projects on time

• competitive rates

10 Reasons to choose Lori Whiston / Kaleidoscope Graphic Design

1 • I will listen to you. That is THE most important thing.
2 • I will understand your goal; why you are doing this project.
3 • I will advise you - tell you if what you want is right or wrong based on my professional opinion; I will explain why.
4 • I will give you choices, but not too many so you are not swamped; I'll tell you why I chose those options; the professional rationale.
5 • I will handle all the complicated stuff (for example: the printing or setting up web hosting).
6 • I will be clear and fair about my fees, billing, estimates, contract.
7 • I will be clear about what the steps are, what you need to do, what I will do, how long things will take.
8 • I will be responsive to email, phone; I will communicate updates regularly.
9 • I will be mindful of your time.
10 • I will keep the project on track and on budget.

I am a solid professional who not only designs, but acts as a consultant and who is as committed as you are to meeting your deadline and keeping within your budget.

More than 25 years experience as a graphic designer specializing in corporate identity, brochures, flyers, newsletters, catalogues, booklets, magazine & newspaper ads, e-ads, posters, tradeshow/booth graphics, original illustrations & artwork.
Diverse background in the arts, sciences and business world. This multi knowledge and experience is invaluable in understanding the unique needs and concerns of a wide and varied clientale.
Worked with over 50 companies/clients across a wide variety of businesses including HVAC/R, Community Organizations, Long Term Care Residences, various artists.
Design projects from concept to completion: client consultations, create unique design drafts to fit each client’s needs, branding compliance, working with photographers and writers, paper stock choices, proofing, interface with commercial printers and magazine publishers to create print ready files meeting all technical specifications so printed outcome is correct.